Advantage Home Loans Direct Letter

Client: Pacific States Mortgage/Advantage Home Loans
Direct mail letter

Mr. Bob Longfellow
3345 Saturn Way
Santa Rosa, Ca 98489

Dear Bob:

Want to hear a story with a happy ending for a change?

It’s about an otherwise sensible guy named Frank who threw his money away for years—And his son still became a successful surgeon.

Frank, a tractor mechanic, bought a home on a large piece of property in the mid-70s when interest rates were high. He bought at a good price, made a healthy down payment and purchased a 30-year fixed mortgage, which he faithfully paid down every month. Frank took the mortgage reluctantly. He didn’t trust banks, and I guess he had a right. His parents had lost their farm and their livelihood to the banks during the Great Depression.

When I first became a mortgage broker, I thought of Frank. Interest rates had come way down and although they were still at 9%, I knew I could save him a bundle. To tell the truth, I wanted Frank to reduce the term on his mortgage to 15 years. I loved the idea of a tractor mechanic with his house paid off well before he was ready to retire.

I called Frank and made my pitch. He listened politely and when I was finished, flat out refused to consider refinancing. Thanks to his parents’ experience, he didn’t trust what he called “the system” and felt it was best to keep things the way they were—even though his interest rate was at 13%! I couldn’t believe it. Not only was Frank throwing money away, but he was throwing it at a bank that had more money than he’d ever see in his lifetime.

Hundreds of clients later, I had all but forgotten about Frank when he came to my office. His son had been accepted to medical school and he needed money—FAST. I restructured his loan with enough cash out to pay for three years of medical school. Today his son’s a surgeon at Kaiser. The next time interest rates went down, Frank refinanced again and paid off the loan on his house—5 years early.

Frank learned a lesson that no homeowner should ever forget. EVERY TIME INTEREST RATES GO DOWN, LOOK CLOSELY AT REFINANCING YOUR DEBT. You may decide not to refinance, but exploring ALL your options will cost you nothing, even while you have everything to gain.

THE PHONE CALL AND LOAN ANALYSIS ARE ABSOLUTELY FREE and the money you save over the life of your loan could buy you a new car, add a bathroom to your home or like Frank, send one of your children to medical school. Not bad for a free phone call.

Take the first step to financial independence by calling Advantage Home Loans, today. I look forward to hearing from you.

Best regards,

Kevin Foster

P.S. Call Advantage Home Loans today and we’ll take a look at restructuring your consumer debt. Remember, you have everything to gain.