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Client: Coastal Brands
Robert Frost, Food and Beverage Director Snowy Evening Café 2345 Main Street Cotati, CA 94931 Dear Robert: Remember the last years of the 1990s? I certainly do. Back then the restaurant industry was booming and diners flush with more money than sense thought nothing of spending over $100.00 on a bottle of wine and ordering two or three to accompany a lavish meal. Needless to say, times have definitely changed. But even as restaurant managers complain of anemic profits, Americans continue to spend millions of dollars eating out. So what’s really changed? Expectations. Patrons expect to get their money’s worth, including an exceptional dining experience and a wine list that consistently delivers high quality and honest value. When it comes to private label wines, Coastal Brands understands what drives customer satisfaction. We deliver the highest quality wines available ANYWHERE at lower prices than national brands. I’d like to introduce you to Coastal Brands, a leading producer of private label wines in America. Our Private Label Wine Program is guaranteed to positively impact every area of your business by offering the highest quality wines available ANYWHERE at lower prices than national brands. That may sound like a bold claim, but we’re ready, willing and able to back it up. How? Coastal Brands owns thousands of acres of vineyards in California that consistently produce world class wines, judged everyday in the marketplace by hospitality professionals like you. In fact, in hundreds of blind taste tests held at restaurants throughout the country, our wines are consistently favored over national brands that cost twice the price. Now you can offer your patrons the highest quality wines at the best value possible while still generating a higher profit margin on every glass of wine you sell—UP TO 50%! Why Choose A Private Label Wine Program Now? Because The Timing Couldn’t Be Better! Remember when wine was served only on special occasions? Today wine is a common selection for millions of diners and most know exactly what they want—a wonderful, everyday wine that’s highly drinkable and fully compliments the meal. Wine drinkers are more educated than they’ve ever been and simply won’t tolerate spending enormous sums to enjoy a great wine. They want value and expect—no, DEMAND—that their dining experience include a wine list packed with quality and value. Otherwise, they’ll take their business elsewhere. Don’t wait to take advantage of this super successful private label wine program that promises: • “Best in class” wines ONLY available through Coastal Brands at lower prices than national brands • 20-50% higher profit margins for your restaurant • Our dedicated service and support, ready to take your business to the next level. Coastal Brands Understands The Restaurant Business We know that diners crave a unique experience, that competition is intense and that every patron’s hard won loyalty is worth the effort. To win you MUST provide a dining experience your patrons won’t soon forget. That means finding completely unique wines of exceptional quality and value that ONLY your restaurant offers. Participate in Coastal Brands Private Label Wine Program and seize an invaluable opportunity to: • Work with our professional design team to create an exquisite wine label, impossible to forget • Focus your identity, enhance the equity of your brand and boost your image • Offer an "exclusive" brand that can only be purchased at your establishment. Like All The Wine We Sell, Our Commitment To You Is “Best In Class”
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