Client: North Bay Business Journal
Direct mail letter


Dear Wine Country Events Professionals:

Imagine that hundreds— if not thousands—more people attended your event. . .

It’s possible with the extensive exposure offered by the North Bay Business Journal’s Web site—NorthBayBusinessJournal.com. My name is Mary Durney and as Account Executive for the North Bay Business Journal’s Web site, I’d like to introduce you to an exciting new benefit offered by the Journal—
a listing and showcase page of your food or wine event on our Web site—absolutely FREE.

How much is a complimentary listing and link from NorthBayBusinessJournal.com to your event worth to you?

You already know the Journal provides the best business reporting in six counties. Now, our companion Web site can help make your next event a smashing success. How? With over 18,000 hits each month, our Web site has become a hub for business professionals throughout the Bay Area. Link your event on our site and you’ll tap into a rich source of hard working career professionals who spend their weekends—and their money— enjoying all that the Wine Country has to offer.

Let’s face it, all summer long the papers will be filled with print ads announcing hundreds of faires, festivals and concerts taking place all over the Wine Country—your event will probably be among them. Competition for attendees will be staggering and counting on print ads and name recognition alone to promote your event could be your ticket to failure.

Link to NorthBayBusinessJournal.com and you’ll receive the additional exposure you need to set you apart from the pack and push your event attendance over the top.

What will you get for listing your event on the North Bay Business Journal’s Web site?
• A listing on NorthBayBusinessJournal.com’s Web site, describing your event in vivid detail
• A link to your event’s home site
• A feature advertorial in the Web site’s “How To Guide.”

This valuable offer expires May 30, 2002. Call today and be one of only six lucky events to receive a complimentary listing. When this offer expires, you’ll lose your chance to expose your event to thousands of Journal readers—absolutely FREE.

Sincerely,

Mary Durney
NORTH BAY BUSINESS JOURNAL
NorthBayBusinessJournal.com


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